Overview

Based on ASG’s extensive experience conducting influencer-centric, interview-based studies, ASG conducts one-on-one interviews with a set of high-impact analysts to assess attitudes and opinions regarding your:

• vision, strategy, solutions, and alignment with industry trends
• market reputation and analyst confidence in delivery capabilities
• competitive positioning and competitive differentiation
• communication and resonance of key market messages

Key Deliverables

• Executive Summary Presentation highlighting key findings, recommendations, and study methodology
• Review Session with AR/Marketing team
• Review Session(s) with additional stakeholders
• Perception Audit Findings Report provides a summary of each interview and supports each key finding with direct analyst-attributed quotations
• Analytic Workbook providing detailed responses for quantitative responses

Why Outsource to ASG

• ASG conducts over 800 analysts interviews every year
• ASG has the industry experience to ask drill-down and follow-up questions to get below ‘canned’ answers and discover true perceptions
• ASG maintains third-party objectivity
• Positive analyst impressions of companies interested in soliciting detailed feedback
• Studies are labor and time intensive

Due to the client-specific nature of this service, sample deliverables are not available.
Please contact ASG directly for more information.