Every year industry analysts...

• ...influence over $250B in tech buying decisions
• ...publish over 17,000 research reports
• ...conduct 900,000+ client inquiries
• ...participate in 250,000+ one-on-one meetings
• ...post thousands of comments on social networks
• ...present at hundreds of industry conferences

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  For Marketing

  Industry analysts are a micro-population that accurately reflects perceptions and opinions held by decision-makers within your target markets.
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  For Analyst Relations

  AR's efforts must build awareness and knowledge with high-impact analysts. At the same time, AR must build analyst confidence in your ability to execute and your ability to deliver value so analysts will recommend you to customers.
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  For Sales

  Analyst research is widely distributed and read by virtually every one of your potential customers. More importantly, analysts routinely provide recommendations for vendor short-lists.
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