Overview

Industry Impact Dashboards provide a high-impact, economical assessment of the impact the analyst community is having on the key competitors within each of a set of 'standard' markets defined by ASG. Please contact ASG for more information on which markets ASG monitors.

ASG reviews research reports, blogs, and other content published by the major industry analyst firms, and associates each report with one (or more) of ASG's standard markets based on the topics and concepts discussed. Reports are captured in ASG’s extensive multi-year, multi-firm database. For each of the major competitors referenced within a report, ASG captures the prominence and tonality of the reference to enable focused and actionable metrics:

• Share-of-Voice assesses the relative level of coverage afforded each identified competitor
• Average Tonality provides insight into the overall favorability orientation of the analyst community towards each competitor
• Net Market Impact determines the likely overall impact of published research on customer perceptions of each competitor

Key Deliverable

• Industry Impact Dashboard presents a one-page, easy-to-read, shareable quarterly overview of critical competitive metrics, providing snapshot, trend, and firm-level insights. Dashboards include ASG commentary related to key events or trends impacting each of our standard markets. (ERP Market Sample) : (Services Market Sample)

Why Outsource to ASG

• ASG has captured over 42,000 research reports in our research database supporting trend analysis over 5+ years
• ASG’s proprietary analysis algorithms yield insights that are far more accurate than typical “mention counting” approaches
• ASG’s dashboards provide critical insight to the impact analyst research has on selected markets
• Research review, capture, and tagging is labor and time intensive

Contact ASG for more information