Overview

The AR Operational Effectiveness Study is an annual Web-based survey of your analyst community(ies) designed to assess your performance in the four key areas of outreach and support that most closely correlate with positive Net Market Impact in published research and increased short-list recommendations via inquiry:

• Basic Relationship Management
• Basic Communications
• Strategic Relationship Management
• Strategic Communications

ASG’s extensive repository of analyst research and findings from AR Operational Effectiveness Studies conducted for multiple clients over several years have enabled extensive correlative analyses that provide specific insight to which AR activities are most likely to drive positive influence with YOUR analyst community based on both tier and region segmentation. In addition to year-over-year and competitive comparison charts, ASG provides specific, actionable recommendations based on study findings.

Key Deliverables

• Executive Summary Presentation highlighting key findings, recommendations, and study methodology
• Review Session with AR team
• Review Session(s) with additional stakeholders
• Operational Effectiveness Workbook providing details for quantitative responses (Sample Charts)

Why Outsource to ASG

• ASG conducts multiple Web-based analyst-centric surveys annually
• ASG’s methodology focuses on the four key areas of outreach and support that most closely correlate with positive influence on the analyst community
• ASG’s extensive repository of analyst research allows correlation analysis with analyst Share-of-Voice, Average Tonality, and Net Market Impact to identify which outreach and support activities are most likely to drive positive influence with YOUR analyst community
• ASG maintains third-party objectivity
• Studies are labor and time intensive

Due to the client-specific nature of this service, detailed sample deliverables are not available.
Please contact ASG directly for more information.