Overview
For AR teams with sufficient bandwidth and resources, licensing ASG’s Interactive Analyst Tiering Workbook (ITW) ensures that the important task of identifying and tiering YOUR analysts is focused on your program’s objectives and is executed using a rigorous, proven and consistent methodology. AR teams that lack the bandwidth/resources to perform this task should take advantage of Analyst Tiering Service - ATS.The ITW provides an interactive tool for discretely quantifying the level of influence each analyst has on purchase decisions (buyer impact) and defining/identifying market trends (market impact). Users follow four simple steps:
- Make a copy of the model for each market area (e.g., Servers, Storage, Services, etc.)
- Populate the model with analysts who focus on the identified market
- Rate each analyst on your predetermined and specific criteria (click some radio buttons)
- Review and fine tune the results
Each model is pre-loaded by ASG with assessment factors custom to your situation and whether you intend to rate industry analysts, academics, journalists, or other key market influencers. Examples of common assessment factors include:
- Firm Affilication
- Coverage Focus
- Experience/Credibility
- Publication Volume
- Conference Presentations
- Social Media Exposure/Involvement
- RFP/RFQ Exposure/Involvement
- Role-Based Influence within their organization
Weighting factors can be independently assigned to each factor. The number of analysts included in up to three user-defined tiers can be adjusted based on YOUR program’s available resources. Further, the ITW provides tier-assignment override capability and the ability to examine analyst sub-groups based on geography, sub-markets (e.g., ERP or CRM within Enterprise Applications), or other secondary criterion.
Key Deliverables
- Interactive Analyst Tiering Workbook provides simple radio-button controls to rate each analyst against your customized criteria and check boxes to indicate affiliation with control parameters (e.g., regions, submarkets, etc.). Updated ranked and tiered lists can be generated on-demand as needs, resources, or requirements change - such as defining a special list for an analyst tour or regional event.
- Model Setup review session to tune the model to YOUR specific criteria
- Training review session with wither the AR team or internal trainer to go over basics, vendor processes, and best practices.
In addition to Industry Analysts, ASG's model has been used for PR, IR, Academics, Pundits, Bloggers, and other influencers. ASG can provide flavors of this model at your request.
Why Outsource to ASG
- Inexpensive, one-time buy - no annual fees
- Flexible, simple, and easy-to-use tool
- Provides a consistent methodology and process throughout your AR team or influencer communications groups
- Saves time - makes your AR team more efficient
- Based on ASG's proven and rigorous methodology - ASG has used this model when assisting clients in analyst identifaction, ranking, and tiering services for over ten years
- Based on ASG's extensive involvement with influencer communities for over ten years
Contact ASG for more information
